Choctaw Resorts: The Link

Choctaw Casinos, through The Publicity Lab, came to us to design and execute a fantasy forest for the archway of LED screens they were building inside their casino, called The Link. This archway spanned an entire hallway and had a doorway on one side leading their players into a previously underused room of slot machines. The goal was to attract attention to the room and lead the players into the new room through the doorway. All of our animations and designs needed to take this into account and always subtly guide the players' eyes toward the room full of exciting slot machines.